My Involvement: I founded and developed Product Igniter while consulting for a brand that needed to engage with their fans on social media.  What started as a simple landing page for a single product launch campaign turned into a powerful platform for managing a brand’s social media engagement. We decided on the most relevant metrics for a brand owner to manage their social media campaigns and went to work with our friends at www.uxdoneright.com to design the UX for the dashboard.  After the UX plan was in place, I started on development and the application has blossomed into what you see today.  

For the technical folks… the dashboard uses javascript (coffeescript) heavily, updates in real-time, and talks to an internal JSON API served from a Rails backend.

For a demo or more information about using Product Igniter for your brand please visit http://productigniter.com or send us an email at info@productigniter.com  

More about ProductIgniter.com

Product Igniter leverages social sharing to generate a massive promotional push of a targeted marketing message. 

Fans want to interact with the brands they love. Every brand, no matter how small, has a loyal fan base. Product Igniter gives them the tools to spread the word and feel engaged in the marketing efforts of the company. In return, they get rewarded via discounts, giveaways, recognition or any other incentives.

The dashboard gives a brand manager the analytics and tools necessary to effectively build social content centered around their product.

Easy Campaign Management

Our tools let you quickly and easily adjust campaign settings

Powerful Platform

Product Igniter is a powerful platform that allows you to run multiple campaigns simultaneously and is built on rock solid cloud technology that automatically scales to handle large amounts of viral traffic. 

Brand Case Study

Cellucor wanted to launch a new product in the competitive pre-workout category within the sports nutrition supplement industry. Unlike other companies, Cellucor did not want to follow the same pattern of other brands in the industry by constantly cutting big checks to traditional media “gatekeepers” to launch their product. So they decided to use Social Networking as a tool to drive viral exposure.

Cellucor was not active in any type of social media and did not have any kind of significant following whatsoever prior to implementation of their Product Igniter engagement application. Cellucor with the help of Product Igniter was able to accomplish the following in 60 days.

1. Reached 1 million people through Facebook from 2300 posts.

2. Received 2,000 “likes” on Facebook. (All further communication will hit each Facebook user’s news feed.)

3. Captured almost 2,000 email addresses (permission based)

4. Increased engagement on our Twitter and Facebook pages over 1000%, Twitter mentions increased by 2000%

5. 37,000 page views over 45 day period with no other marketing besides 3 emails and the Arnold.

6. Full profile data and access to our most active Facebook and Twitter fans with drill-down detail into how well friends convert from the original post.

7. Converted a high cost Arnold Sports Festival trade expo into a profit driven sales channel that sold thousands of C4 Extreme units at the event, reached 600,000 social referral impression on Facebook and Twitter, and sold out of every C4 Extreme item at GNC in the Columbus Metro where the event took place in only 3 days.

8. Reached the top ranks in product category and top 20 overall product competing against 16,000 products on a 7 million consumer base on Bodybuilding.com.